Sunday, June 13, 2010

Commercial Presentation

While I have gotten used to paying an exorbitant amount to see a movie in theatres, there is part of me that will never truly accept the amount of commercial bombardment that goes along with it. After paying four dollars for candy and selling one’s soul for a jumbo soda is it really necessary that a moviegoer sit through an advertisement for the latest spinning toothbrush? I am pretty sure that dental hygiene falls low on the list of interest when someone steps into the movie theatre. Furthermore, if I have to see that clip about Rosa Salazar and her Facebook friends one more time I might just boycott social networking sites all together. The bottom line is, I venture to the theatres to enjoy the MOVIE, not to feel like a captured case study for the world’s worst commercials. Many of us can remember a simpler time when the safety announcements for the nearest exit were the only thing between the viewer and the start to the much anticipated previews. Then came the rather obvious no smoking messages and reminders to silence your cell phones, pagers and noise making devices. The rest is just a downhill slope into a world of commercial overload. It seems we should all just do ourselves a favor and take the movie show times as strictly suggestions and arrive a good twenty minutes after the printed start time. Personally, I know that the desire to see a movie on the big screen will never fade so I’ll see you all out there- just don’t worry about making it on time!

1 comment:

  1. But the people in the Coke commercial are so HAPPY!

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